Luxury fragrance house The Merchant of Venice is launching two new scents to include within its Murano Collectionline, Andalusian Soul and Mystic Incense.
Andalusian Soul and Mystic Incense Two new fragrances by The Merchant of Venice
Luxury fragrance house The Merchant of Venice is launching two new scents to include within its Murano Collectionline, Andalusian Soul and Mystic Incense.
The new fragrances are inspired by the mude, the ancient maritime trade routes of the Venetian merchants, which connected Venice to the fascinating cities of the East, enabling the exchange of raw materials, customs, and traditions.
Andalusian Soul is an audacious fragrance characterised by refined and fresh acacia, elegant and sensual vanilla, and intense amber, further enriched by touches of cistus and rum. The sublime mix of precious raw materials is made even more fascinating by balsamic accords and aromatic sage.
This olfactory masterpiece is dedicated to the Muda di Barbariaand to the raw materials traded through it. This maritime route connected the Venetian Republic with Morocco and Southern Spain, trading mainly in savoury herbs, ribbed melilot (sweet clover), turpentine resin, rosemary, orange blossom, and Indian sandalwood. The ambience expressed by this extremely feminine fragrance evokes the warmthand mystery of the sunny lands of its origin. The head notes are reminiscent of the beverages made in ancient times in Malaga, much sought-after in the courts of Europe. The elegant bottle, in shades of yellow and orange, is also reminiscent of the warm atmosphere of Morocco and Southern Spain.
Mystic Incense is a new and sophisticated interpretation of incense, an oily resin exuded by the Boswellia plants, typical of the Arabian Peninsula and Africa. Elegant and persuasive, it creates a perfect woody and gourmand accord. The base note confirms the vigorous personality of this fragrance through cocoa essence, while the incense is warmed by musky notes. The fragrance is both harmonious and seductive.
This original fragrance takes its inspiration from the Muda di Siria, a route that connected Venice to the Lebanese Coast and Cyprus, through which were traded mainly labdanum, liquid storax, Damask rose, balsamtree, saffron, and incense. This mystical composition is enclosed in a preciousgreen and brown bottle featuring a design that interprets the historical traditions of Murano glassmaking.
The established relations between Venice and Byzantium enabled La Serenissima to become the point of reference for the distribution of spices and rare essencesto Western cultures. The Venetian merchants selected these raw materials, as they were the best ingredients available in the market. This flow of goods and shared knowledge made Venice the most important maritime power between the 13th and 16th centuries.
Andalusian Souland Mystic Incense express the charm of far-away countries, whose history was inextricably connected with that of Venice. They represent scents and essences of mysterious places, paying homage to raw materials rarely used in perfumery. They continue the brand’s mission: investing in research and development in order to offer customers an original olfactory experience.
*The Merchant Of Venice was launched in the UK market in 2013 with high-end department store distribution with the likes of Harrods, Harvey Nichols and House Of Fraser.
*The Merchant of Venice has also created a luxury hôtellerie range of personalised amenities and services for high-end hotels, which launched at the Cipriani, as well as other luxury resorts.
The Merchant of Venice presents Venetian Blue Intense
The masculine collection by The Merchant of Venice, called Nobil Homo, is enriched with the launch of a new concentrèe fragrance: Venetian Blue Intense.
The latest creation is a continuation of the olfactory masterpiece, Venetian Blue. The marine and fougère notes are enhanced by the high concentration of fragrance, generating a long-lasting explosion of freshness.
A musky and smoky base is diffused by patchouli and birch, and fresh spices meet the energy of citrus fruits. Lemon and bergamot are mixed with unexpected hints of juicy apple and pineapple.
This intense composition captures the aspect of the man who loves to be daring and extraordinary.
The glass bottle’s decorations are reminiscent of the patterns of noble Venetian fabrics, and the intense blue colour evokes the elegance and majesty of the sea, the primary source of Venice’s riches. The precious package is completed by a refined silver finish and stoppered with a black capsule.
This olfactory masterpiece is connected to the concept of the Venetian Nobil Homo, a cosmopolitan and curious adventurer, whose fortune comes from travel and trade.
The Merchant of Venice has also created a luxury hôtellerie range of personalised amenities and services for high-end hotels, which launched at the Cipriani, as well as other luxury resorts.
*The Nobil Homo Collection by The Merchant of Venice includes 5 Eau de Parfum and 1 Eau de Parfum Concentrèe in 100 ml size: Venetian Blue, Venetian Blue Intense (Concentrèe), Esperidi Water, Dalmatian Sage, Sultan Leather, and Ottoman Amber.
*The Merchant of Venice is a brand that has its conceptual origins in the ancient art of perfumery,originating in Venice and its centuries-old trade with the Orient.
*The historic nature and the prestige of the brand areexpressed through sophisticated creations, which are boxed in precious perfume bottles,inspired by the historicalart of Venetian glassmaking.
*The Merchant Of Venice was launched in the UK market in 2013 with high-end department store distribution with the likes of Harrods, Harvey Nichols and House Of Fraser.
Source: RMG Public Relations & Events